brand book
Here, you can get an understanding of the company’s brand aesthetic, tone of voice, and find resources that will aid in effectively communicating it.
It's important to us that our brand is consistently represented in a way that reflects our values and mission. And with these guidelines at our fingertips, we’ll be able to maintain a strong and cohesive brand identity. So take a look around, get to know our brand, and let's work together to accurately and effectively represent inploi.
Need anything that's not here? Email brand@inploi.com
Logos
Download them, use them where you use logos. You know the rules, no putting it upside down, stretching it, or doing anything else funky.
full logo / primary
full logo / white
wordmark / primary
wordmark / white
logomark / primary
logomark / white
Use the logo in official brand colours only!
Ensure clear space around the logo
Keep the logo's proportions unchanged; scale it proportionally.
Use only high-resolution versions of the logo; avoid blurriness or pixelation.
Choose logo versions appropriate for light or dark backgrounds to maintain sufficient contrast.
Fonts
Innovator Grotesk is inploi’s primary typeface. A sans-serif font, with clean cut geometric forms that communicate our brands core values.
Titles & Headings
Innovator Grotesk Semi Bold
Body Text
Innovator Grotesk Light
How to use fonts effectively
Titles: Use Innovator Grotesk Semi Bold or Bold.
Body text: Use Innovator Grotesk Light or Regular for clarity in longer texts.In Google apps (Slides, Sheets, Docs), use Inter.
If external fonts are unavailable (e.g. in email app), use Helvetica/Arial.
Contrast & size: Title size should be at least 1.5-2 times larger than body text.
Maintain a sharp colour contrast between text and its background.
Try to keep font size over 16px where possible.Line Length: Aim for 50-65 characters per line on desktop and 30-40 on mobile.
Avoid exceeding 75 characters to maintain readability.Text Style Consistency: Assign specific roles to text styles (like headlines, subheadings, captions) and use them consistently throughout your document.
Text Structuring: Break long paragraphs into easy-to-scan, structured text blocks.
Using bullet points and headlines helps your reader navigate themselves.
Colours
Our brand identity centres on two main colours. Vibrant sky blue (#0066FF) represents our technological innovation and expertise. It evokes feelings of trust and clarity. Warm tangerine orange (#FF4D00) adds a human touch and approachability. Though tech-driven, we use orange to show real people power our products. Together, the blue and orange represent our identity as both a tech leader and a human-centric company.
Tangerine
primary
Sky
secondary