As the UK labour market becomes increasingly competitive, companies are constantly looking for innovative ways to attract and secure top talent. In today's digital age, with 85% of people looking for job opportunities using social platforms, social media has become a powerful tool for recruitment. This is where the concept of social hiring comes into play. By leveraging social media platforms, companies can tap into a vast network of potential candidates and significantly enhance their talent acquisition efforts. In this article, we will explore the benefits of social hiring and how it can unlock success for your recruitment strategies.

Modernising HR Strategies With Social Media

Traditional recruitment methods don't cut it anymore - yet one in four HR teams are still grappling with outdated tech. In today's market, HR professionals must embrace technological advancements to stay ahead of the competition. Social media comes into play as a powerful tool to modernise hiring strategies and bridge the gap between traditional recruitment methods and the expectations of today's tech-savvy talent. Online platforms enable HR departments to showcase their employer brand, giving candidates a glimpse into the company culture, values, and perks. With 75% of prospects exploring a company's reputation and brand online before actually applying to a job, businesses can no longer afford to neglect their online presence and employer brand.

The automation capabilities of modern HR tech which integrates with or uses social media can offer a solution to the inefficiencies of traditional recruitment methods by harnessing speed and reach. In the UK alone, the average individual has 7 social media accounts. By incorporating social media into their hiring strategies, companies can quickly and easily tap into the vast pool of talent that exists online. This allows HR professionals to go beyond traditional job boards and connect with talent on a deeper level, increasing their chances of providing personalised candidate journeys for prospective talent and improving candidate conversion rates.

Building a Seamless Candidate Experience with Social Hiring

Providing a seamless candidate experience is crucial for attracting top talent. With almost 80% of people aged 18-30 wanting new and creative ways to apply for jobs, companies that fail to adapt to modern approaches risk missing out on a significant pool of talent and falling behind their competitors. With social hiring, companies can create a personalised recruitment process that enhances the candidate experience and reaches candidates where they are online.

Automated job distribution to multiple online channels makes it easier for you to reach the future of your workforce. This way, a higher number of candidates are more likely to interact with a job ad, visit your careers site and apply for a job. By ensuring that you have a conversion optimised careers hub, excellent candidate experience, and create targeted friction with the help of predictive analytics, you can use social media to engage qualified talent every time.

Fostering Diversity - A Social Media Recruitment Perspective

Fostering and celebrating diversity has become a cornerstone of workforce building, and is set to be one of the constant hiring trends in coming years. Using social hiring to expand your reach, and tap into hidden talent pools, can greatly increase your chances of building a more inclusive workforce. In addition to your talent attraction efforts across digital channels, you can find ways of increasing the overall accessibility of your hiring process to ensure a seamless candidate experience from “view” to “apply”. For instance, integrating accessibility widgets to your careers site ensures all potential applicants can access your opportunities, irrespective of their abilities.

By embracing social media recruitment as an essential element of the hiring process, companies can demonstrate their commitment to diversity, foster a workplace culture that values differences and be better positioned for long-term success and employee retention.

Optimise your social hiring success with inploi

With inploi's innovative candidate experience platform, you can harness the power of social media to enhance your talent acquisition efforts and take control of your candidate journey, from first touchpoint to completed applications. Plus, our user-friendly interface allows you to easily post job openings across multiple social media platforms and streamline your hiring process, helping you to quickly identify the most relevant talent.

But it doesn't stop there. Our platform also offers advanced filtering and matching algorithms, ensuring that you always find the perfect fit for your needs. We go beyond traditional job boards by providing a personalised and interactive candidate experience.

If you're ready to unlock your social hiring potential get in touch with us today.