How GAIL’s Revolutionised Hiring with inploi’s Human-Centred Technology

Working with inploi, GAIL’s transformed its recruitment approach, resulting in a 25% increase in completed applications, a 20% growth in successful hires, and a 30% reduction in recruitment media spend. By integrating AI-powered tools, a fully branded careers hub, and real-time data insights, GAIL’s streamlined high-volume recruitment for both bakery and head-office roles, enhancing brand alignment and efficiency across the board.

Results

25%

25%

increase in completed applications

20%

20%

growth in successful hires

30%

30%

reduction in recruitment media spend

About GAIL’s

GAIL’s is a fast-growing UK-based craft bakery brand with 158 local neighbourhood bakeries across the country. Known for its artisan bread and coffee, GAIL’s operates with a focus on quality and community. As the company expands rapidly, its recruitment efforts span a mix of deskless bakery roles and office-based positions at its Camden headquarters. GAIL’s needed to enhance its hiring process to reflect its strong brand values, ensure diversity, and streamline high-volume recruitment efforts across multiple geographies using the latest technology to drive efficiency and scalability.

Challenges

Before partnering with inploi, GAIL’s faced several recruitment hurdles:

  • Outdated Careers Hub: The existing careers page did not showcase GAIL’s culture or provide candidates with engaging content.

  • Low Candidate Alignment: Applicants often lacked an understanding of GAIL’s values, leading to mismatched hires.

  • Inefficient Recruitment Workflows: Managing a geographically dispersed hiring process created administrative strain on recruitment teams.

  • Limited Analytics and Visibility: GAIL’s struggled to measure the ROI of recruitment activities and lacked unified data for actionable insights.

Objectives

GAIL’s partnered with inploi to achieve the following:

  • Create an engaging, branded careers hub that reflected its values.

  • Attract and convert more aligned candidates by improving transparency and engagement.

  • Streamline the recruitment process to reduce administrative burdens.

  • Leverage data and analytics to inform decision-making and measure success.

Approach

Innovative Solutions:

  • Custom-Branded Careers Hub: inploi designed a fully branded careers site, integrating GAIL’s ethos and values into the candidate experience.

  • AI-Powered Tools: Automated tools, including an intuitive chatbot, guided candidates through a seamless application process.

  • Centralised Data Layer: Unified data pipelines combined insights from multiple sources, enabling better tracking and reporting.

  • Programmatic Tools: Optimised job postings with real-time adjustments to maximise ROI for recruitment campaigns.

Tailored Strategy:

  • inploi collaborated closely with GAIL’s, hosting scoping sessions to deeply understand its recruitment challenges.

  • The platform was customised to meet the needs of both deskless bakery roles and office-based positions, ensuring a personalised approach.

  • Video content and authentic messaging were incorporated to help candidates self-select, improving alignment with the brand’s culture.

Results

  • Increased Visibility: Job views rose by 33% within three months.

  • Higher Applications: Applications increased by 25%, with better alignment to the brand’s values.

  • Improved Hiring Efficiency: Successful monthly hires increased by 32%, while recruitment media spend was reduced by 30%.

  • Data-Driven Insights: Enhanced analytics allowed GAIL’s to track recruitment metrics and refine strategies in real time.

Client Testimonial

Working with inploi has been a game-changer for GAIL’s. Their ability to blend technology with a deep understanding of our brand has helped us attract better-aligned candidates while significantly improving efficiency. The results speak for themselves: we’re spending less, reaching more people, and hiring better talent.
Working with inploi has been a game-changer for GAIL’s. Their ability to blend technology with a deep understanding of our brand has helped us attract better-aligned candidates while significantly improving efficiency. The results speak for themselves: we’re spending less, reaching more people, and hiring better talent.

Jordan Moore, Head of Talent Acquisition, GAIL’s

Conclusion

The partnership between GAIL’s and inploi exemplifies how technology can enhance recruitment while preserving the human element. By transforming the candidate experience, streamlining workflows, and leveraging data-driven insights, inploi has helped GAIL’s not only achieve its hiring goals but also position itself for sustainable growth. This collaboration underscores the power of innovative technology in creating meaningful, scalable recruitment strategies.

Ready to take your recruitment strategy to the next level?

Learn how inploi’s cutting-edge solutions can transform your hiring process. Schedule a demo today to discover what’s possible.

Ready to take your recruitment strategy to the next level?

Learn how inploi’s cutting-edge solutions can transform your hiring process. Schedule a demo today to discover what’s possible.

Ready to take your recruitment strategy to the next level?

Learn how inploi’s cutting-edge solutions can transform your hiring process. Schedule a demo today to discover what’s possible.

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