According to studies, there are 10 million Gen Zs in the UK, accounting for approximately 15% of the population. Gen Zs are now the workforce's youngest participants. According to PWC, Gen Z and millennials makeup approximately 38% of the global workforce today and will account for approximately 58% by 2030.

Digital Natives Are Born, But Digitisation Can Be Adopted

From AI to remote work, an incredible transformation is taking place in the way people work. The advancement of digital technology has coincided with a pandemic that is altering the rules of the workplace. But, there is arguably a more significant change underway — the emergence of a new generation determined to make its mark in the workplace. Generation Z, made up of people who grew up in the internet age, is the first generation in human history whose daily lives are dominated by constant social networking and information sharing.

So, how do they stack up against previous generations? One notable difference is how they use technology. Generation Z was raised with smartphones that play music, deliver weather forecasts, and provided constant internet access. Gen Z consumes information and communicates in fundamentally different ways than previous generations. The internet is a place for Gen Z to chat with friends, share content, meet new people and conduct research on topics of interest. However, unlike Millennials, Gen Z has always had instant access to these activities.

Every day, more than half of Gen Zers spend four or more hours on social media. With this in mind, employers should not be surprised that 62% of Gen Z have discovered job opportunities on social media. Because of the importance candidates place on a company's social media content and presence, social recruiting and employee advocacy are more important than ever. When it comes to hiring, it's clear that Gen Z is turning to social media, whether to find job openings or to assess a company's culture.

Make Every Second Count

"Make every second count" is not only TikTok's slogan but a critical tip for people looking to capture the attention of their target audiences on the platform. A viral video platform that has captured the attention of the entire world, this sort-form video app reminiscent of Vine boasts over 3 billion global installs and over 1 billion monthly active users, surpassing Twitter, LinkedIn, and Snapchat. 60% of these users are Gen Zers.

In a competitive labour market, businesses must differentiate themselves in order to attract top talent. As a result, developing a strong company brand is critical. Candidates today are increasingly interested in working for companies that share their personal values. Companies must have strong, brand-specific messaging to stand out — applicants want to learn more about the company and its culture, not just the job itself.

TikTok is an effective tool for enhancing an employer's brand. Organizations can demonstrate their uniqueness by creating curated, brand-specific content. Creative and original content that provides a behind-the-scenes look at what life is like at a company can be both engaging and effective at distinguishing employers from the competition.

A World Wide Web Of Possibilities

Failure to keep up with a changing labour market, particularly during the digital revolution, is one of the most significant barriers to successful talent attraction. Too much emphasis on talent pools, combined with poor job distribution to legacy channels, results in campaigns with limited reach and diversity. Such campaigns are unlikely to provide organisations with the individuals they require to expand their businesses.

Instead, in today's candidate market, an effective recruitment strategy should include social media channels. This is especially true when it comes to recruiting "passive" talent. This is an important demographic because many excellent candidates are dissatisfied with their jobs, and roughly half are open to changing jobs at any time. They will not be reached through traditional job postings on job boards because they may not be taking 'active' steps to find a new position. However, recruitment content that appears in their social media feeds can still engage these candidates.

By targeting passive job seekers on social media, companies can significantly increase the reach of their recruitment marketing campaigns. However, navigating the digital world can be difficult. Fortunately, there are solutions that can help brands not only build an optimised social media presence, but also engage new audiences reaching passive candidates, and generating intent-driven traffic.

inploi the Next Gen

We at inploi understand that incorporating social media channels such as TikTok into a broad distribution network expands the reach and effectiveness of recruitment marketing campaigns. That is why we developed our solution to connect you to the workforce of the future. With just one connection, inploi's distribution network provides immediate exposure to multiple audiences and millions of potential job seekers. This includes a wide range of top-performing channels, such as social media channels like TikTok, Facebook and Instagram ads, Google for Jobs, as well as traditional job boards like Indeed and Reed.co.uk. Perfect data markup, direct integrations, and strong partnerships ensure that your jobs are listed quickly and correctly indexed.

The inploi team is available to you, offering expertise in designing, executing, and optimising bespoke campaigns to deliver the candidates you require. Our platform is simple to use,and was designed to be accessible, mobile, and neuro-diverse, with varied flows for different target markets and job roles. We can help you create a frictionless application process and assist in building employer branding. We empower our partners, which range from FTSE100 companies with global hiring needs to large seasonal hospitality and leisure providers, with bespoke and customisable career sites. Showcasing their EVP with rich media, the latest design insights, custom domains, and host and track engagement.

Gen Z is already having a positive impact on the workforce and businesses. Employees from Generation Z are extremely important because let's face it, they are the future. Brands must, however, understand and meet their expectations, which differ from those of previous generations. And, provide meaningful employee candidate experiences, development, and future career opportunities. With our technology, you can transform your talent attraction and create a competitive advantage. If you do this, you will be able to attract some incredible talent.

Get in touch to learn more.