We are excited to announce the launch of our newest product feature, internationalisation. Scaling technology and infrastructure internationally can present challenges, so with our new feature, we can adapt career hub pages and content for different cultures, languages and regions. Helping organisations reach new diverse audiences and improve their candidate experience.

What is internationalisation?

Internationalisation, usually abbreviated as i18n (where 18 stands for the number of letters between the i and the n), is the process of building software, applications, websites, or other products to be adaptable to different cultures, languages, and regions around the world.

The thinking behind internationalisation, started back in the 1980's when companies started to expand globally and realised the importance of i18n.

Why is internationalisation important and how will it help?

Internationalisation allows companies to reach a wider audience, providing better user experience for users all around the world. Designing products that are easily adaptable to different languages and cultures means that companies can focus on continually improving their product without the need to rebuild their technology for each market they operate in.

How will it help you?

Once this feature has been activated in your careers page, you'll see on the top left of your screen the option of chosing the country/region. Depending on which one you chose, your whole careers page will be translated and adapted to the selected option. This includes:

• Possibility of changes in the content, for example: different images, different text, different buttons for each careers page

• Changes in content language: your content will be translated to the chosen language

• Limitations: The job details and description won't be translated

• Behind the scenes: tech decision

We use a framework called Next.js to build part of our product (including our website and careers pages). Next.js alongside the powerful framework [react-18next] allows us to create a dynamic and well organised structure for providing i18n features.

To have a in-depth understand of what Next.js can do when it comes to internationalisation, please read the official documentation, or, get in touch to learn more.