The hospitality industry is facing a severe labour crisis with high job vacancies and staffing shortages. To address this, we've created an audit of 40 leading enterprise organisations in the hospitality sector revealing key strategies to help you maximise recruitment efforts.

1. Tap into Diverse Talent Pools

Most hospitality businesses under utilise social media for job postings. Platforms like TikTok, Facebook, and Instagram can help create a strong brand identity and attract diverse talent. Sponsored job posts on Google offer cost-effective ways to increase visibility, relevance, and job posting quality. Gen Z, a diverse population, is highly active on social media for job discovery.

2. Make Your Website Accessible

While neurodivergent individuals make up 15% of the UK population, only 3% of organisations have an accessibility widget on their careers site. Adding this widget ensures a more inclusive and user-friendly experience for candidates with disabilities, promoting diversity.

3. Increase Interactivity on Your Careers Site

A minority of hospitality organisations use interactive elements like chatbots and interactive maps on their career pages. Implementing UI chatbots and interactive maps can engage candidates, offering a personalised experience. Features like 'Hybrid Search' and 'Interactive Job View Map' make job searching user-friendly.

4. Enhance the Application Process

Many companies require a CV for job applications, which can deter potential candidates. Simplifying the application process to three clicks or less can significantly increase candidate conversion rates. Customised application journeys for different roles ensure you receive applications from candidates with the right skills, filtering out irrelevant applicants.

These strategies aim to help hospitality businesses address staffing shortages and attract a diverse pool of quality candidates while streamlining the application process to improve conversion rates.

Read the full report here.